Privacy Policy

Last updated: 30 September 2026

This policy explains how we collect and use your personal data when you use this website or place an order. We follow the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

We are the business that operates this online store and the controller of your personal data. Our contact details are on our Contact page.

What we collect

Identity and contact details: name, email address, phone number, delivery and billing addresses.
Order details: items purchased, amounts paid, delivery information.
Payment information: processed securely by our payment providers. We do not store full card details.
Technical data: IP address, browser type, pages visited and cookies, collected by our store platform and analytics tools.
Personalisation details you give us, such as a pet's name or engraving text.

How we use it

To process and deliver your order and handle returns and support (contract).
To send order confirmations and delivery updates (contract).
To prevent fraud and keep the store secure (legitimate interests).
To send marketing emails only if you opt in; you can unsubscribe at any time (consent).
To improve the website and our advertising (legitimate interests or consent, where required).

Who we share it with

We share only what is needed with: our e-commerce platform (Shopify), payment providers, our suppliers and delivery partners (so your order can reach you, including suppliers outside the UK), analytics and advertising services such as Meta and TikTok if you accept cookies, and our professional advisers. Some of these providers are outside the UK; we rely on appropriate safeguards where required.

How long we keep it

We keep order records for as long as the law requires (normally six years for accounting purposes). Marketing data is kept until you unsubscribe.

Your rights

You can ask to access, correct, delete or restrict your data, object to its use, or ask for it to be transferred. You can withdraw marketing consent at any time. Contact us through our Contact page. You can also complain to the Information Commissioner's Office at ico.org.uk.